“These guys do CRO the right way.” - Shaan Puri, Host, My First Million Podcast
Actionable CRO insights, A/B test breakdowns, and Shopify optimization guides from the team behind some of the fastest-growing ecommerce brands.
We ran 27 free shipping A/B tests across 14 Shopify brands. Raising the threshold never won, and lowering it won 4 of 6 times. Here is what the data shows.
DTC Pages measured 8 subscription programs. 51% of a cohort is still active at month three across four of them, and 14% in a fifth that sells the same kind of product.
37.9% of 1,379 A/B tests we ran on more than 40 Shopify stores between 2021 and 2026 produced a winner. Full method, denominator and threshold included.
The CRO audit checklist we use on 7- to 9-figure Shopify stores. 11 steps: analytics, heuristics, customer voice, heatmaps, surveys, and user testing.
2026 ecommerce conversion rate benchmarks from 21 Shopify stores ($417M combined revenue). By industry, device, and funnel stage. Updated quarterly.
We help 7- to 9-figure Shopify brands increase revenue through data-driven CRO. Book a free strategy call.
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