
Ecommerce Conversion Rate Benchmarks 2026: Real Shopify Store Data
2026 ecommerce conversion rate benchmarks from first-party Shopify Analytics data. By price point, device, and funnel stage, now with Q3 2026. Updated quarterly.
“These guys do CRO the right way.” - Shaan Puri, Host, My First Million Podcast
We're not another agency. We're your growth partner. We own your website as a marketing channel and turn it into your highest-performing revenue driver. Shopify specialists, senior-only team, real results.
“Looking for the best CRO guys in the biz? Look no further. DTC Pages delivers outstanding results with impressive consistency.”
“Effective, Helpful, Smart. The team surpassed our expectations for CRO groups.”
“The communication is clear, fast, and efficient. I am very happy with the partnership and see you as a strong CRO partner. It truly feels like you are part of our team.”
“With a lot of agencies (we've worked with so many at this point) I feel like most of them are just trying to check boxes and complete exactly the work they agreed to. Working with DTC Pages, it feels like you guys are actually trying to do a good job and you're not rushing us.”
“DTC has been the best agency we have ever worked with. Professionalism and results are top-notch.”
“Excellent team. Harry, Gabi, and the rest of the crew are true collaborative partners. They build quickly, provide honest feedback, and stay flexible.”
“Can't recommend DTC Pages enough. The rigor and analysis they bring to CRO work, combined with design creativity, improved our CVR and AOV significantly.”
“We love DTC Pages. The ease of collaboration and their receptiveness to new ideas makes working with them a joy.”
“I really enjoyed working with Agus and Harry. They solved key problems and improved our RPS.”
“You guys were really lovely to work with and a very strong team. Really good at communicating and explaining things for those that are less technical. You really did prove the value of A/B testing new features, because without you guys, we probably would have more than half those features just launched on the website, which weren't necessarily winners and sometimes hurt our conversion.”
“Huge thank you to everyone for the incredible work leading into BFCM. We hit record sales - amazing team effort.”
“Looking for the best CRO guys in the biz? Look no further. DTC Pages delivers outstanding results with impressive consistency.”
“Effective, Helpful, Smart. The team surpassed our expectations for CRO groups.”
“The communication is clear, fast, and efficient. I am very happy with the partnership and see you as a strong CRO partner. It truly feels like you are part of our team.”
“With a lot of agencies (we've worked with so many at this point) I feel like most of them are just trying to check boxes and complete exactly the work they agreed to. Working with DTC Pages, it feels like you guys are actually trying to do a good job and you're not rushing us.”
“DTC has been the best agency we have ever worked with. Professionalism and results are top-notch.”
“Excellent team. Harry, Gabi, and the rest of the crew are true collaborative partners. They build quickly, provide honest feedback, and stay flexible.”
“Can't recommend DTC Pages enough. The rigor and analysis they bring to CRO work, combined with design creativity, improved our CVR and AOV significantly.”
“We love DTC Pages. The ease of collaboration and their receptiveness to new ideas makes working with them a joy.”
“I really enjoyed working with Agus and Harry. They solved key problems and improved our RPS.”
“You guys were really lovely to work with and a very strong team. Really good at communicating and explaining things for those that are less technical. You really did prove the value of A/B testing new features, because without you guys, we probably would have more than half those features just launched on the website, which weren't necessarily winners and sometimes hurt our conversion.”
“Huge thank you to everyone for the incredible work leading into BFCM. We hit record sales - amazing team effort.”
“Looking for the best CRO guys in the biz? Look no further. DTC Pages delivers outstanding results with impressive consistency.”
“Effective, Helpful, Smart. The team surpassed our expectations for CRO groups.”
“The communication is clear, fast, and efficient. I am very happy with the partnership and see you as a strong CRO partner. It truly feels like you are part of our team.”
“With a lot of agencies (we've worked with so many at this point) I feel like most of them are just trying to check boxes and complete exactly the work they agreed to. Working with DTC Pages, it feels like you guys are actually trying to do a good job and you're not rushing us.”
“DTC has been the best agency we have ever worked with. Professionalism and results are top-notch.”
“Excellent team. Harry, Gabi, and the rest of the crew are true collaborative partners. They build quickly, provide honest feedback, and stay flexible.”
“Can't recommend DTC Pages enough. The rigor and analysis they bring to CRO work, combined with design creativity, improved our CVR and AOV significantly.”
“We love DTC Pages. The ease of collaboration and their receptiveness to new ideas makes working with them a joy.”
“I really enjoyed working with Agus and Harry. They solved key problems and improved our RPS.”
“You guys were really lovely to work with and a very strong team. Really good at communicating and explaining things for those that are less technical. You really did prove the value of A/B testing new features, because without you guys, we probably would have more than half those features just launched on the website, which weren't necessarily winners and sometimes hurt our conversion.”
“Huge thank you to everyone for the incredible work leading into BFCM. We hit record sales - amazing team effort.”
“These guys do CRO the right way. They've been running A/B tests on my e-commerce store for the last 12 months, and we're seeing fantastic results.”
“Top tier tech stack and nice guys to boot. 70% of the A/B tests we run are adding noticeable revenue.”
“I really appreciate that you guys have been really proactive with coming up with ideas. That is a huge win for me. The work you guys produce is always on brand.”
“Revenue per visitor is up 22%, conversion rates up 23%. I'm pretty much open to anything. If it's tested and proves to be right, then it's the right thing to do.”
“Great team. Thoughtful and effective. They took the time to deeply understand our product and created messaging that truly resonated.”
“Really awesome experience. Quick turnaround. They built a brand new product page in one week with Figma files.”
“The people you can trust your site to. They don't use templates. Everything is customized expertise tailored to your brand.”
“Amazing team. Incredible value. Deep CRO understanding, top-level design and coding skills, and impactful ideas.”
“Our code base is more complex than some of your other clients, so it took a bit of time to get used to it, but you guys do a really good job. I know I'm not easy to work with because I'm quite strict, but you do a good job.”
“I appreciate the hard work and the quality of the execution. I've enjoyed working with everyone. We're in a position to double the size of our spend this year, and the quiz funnel was a big one for us.”
“These guys do CRO the right way. They've been running A/B tests on my e-commerce store for the last 12 months, and we're seeing fantastic results.”
“Top tier tech stack and nice guys to boot. 70% of the A/B tests we run are adding noticeable revenue.”
“I really appreciate that you guys have been really proactive with coming up with ideas. That is a huge win for me. The work you guys produce is always on brand.”
“Revenue per visitor is up 22%, conversion rates up 23%. I'm pretty much open to anything. If it's tested and proves to be right, then it's the right thing to do.”
“Great team. Thoughtful and effective. They took the time to deeply understand our product and created messaging that truly resonated.”
“Really awesome experience. Quick turnaround. They built a brand new product page in one week with Figma files.”
“The people you can trust your site to. They don't use templates. Everything is customized expertise tailored to your brand.”
“Amazing team. Incredible value. Deep CRO understanding, top-level design and coding skills, and impactful ideas.”
“Our code base is more complex than some of your other clients, so it took a bit of time to get used to it, but you guys do a really good job. I know I'm not easy to work with because I'm quite strict, but you do a good job.”
“I appreciate the hard work and the quality of the execution. I've enjoyed working with everyone. We're in a position to double the size of our spend this year, and the quiz funnel was a big one for us.”
“These guys do CRO the right way. They've been running A/B tests on my e-commerce store for the last 12 months, and we're seeing fantastic results.”
“Top tier tech stack and nice guys to boot. 70% of the A/B tests we run are adding noticeable revenue.”
“I really appreciate that you guys have been really proactive with coming up with ideas. That is a huge win for me. The work you guys produce is always on brand.”
“Revenue per visitor is up 22%, conversion rates up 23%. I'm pretty much open to anything. If it's tested and proves to be right, then it's the right thing to do.”
“Great team. Thoughtful and effective. They took the time to deeply understand our product and created messaging that truly resonated.”
“Really awesome experience. Quick turnaround. They built a brand new product page in one week with Figma files.”
“The people you can trust your site to. They don't use templates. Everything is customized expertise tailored to your brand.”
“Amazing team. Incredible value. Deep CRO understanding, top-level design and coding skills, and impactful ideas.”
“Our code base is more complex than some of your other clients, so it took a bit of time to get used to it, but you guys do a really good job. I know I'm not easy to work with because I'm quite strict, but you do a good job.”
“I appreciate the hard work and the quality of the execution. I've enjoyed working with everyone. We're in a position to double the size of our spend this year, and the quiz funnel was a big one for us.”
One team, every skill your store needs.
Senior specialists, not freelancers with subcontractors.
Owns the experimentation roadmap and prioritization
Your main point of contact, keeps everything on track
Mobile-first, conversion-first design for every variant
Complex Shopify customizations and architecture
Build, QA, and deploy every test and winning variant
Conversion-focused copy, review mining, customer-voice research
Tests every variant across devices and browsers before it goes live
CRO tools for ecommerce teams.
See how a small lift in conversion rate, AOV, or revenue per visitor translates into real revenue. Plug in your numbers and discover why even a 0.1% improvement can mean six figures over a year.
Coming soonNot sure if your store has enough traffic for A/B testing? Enter your monthly visitors, top-page traffic, AOV, and conversion rate to find out whether you can reach statistical significance and which pages are worth testing first.
Coming soonData and test results from the Shopify brands we work with.

2026 ecommerce conversion rate benchmarks from first-party Shopify Analytics data. By price point, device, and funnel stage, now with Q3 2026. Updated quarterly.

Across 4 DTC subscription programs, 45% to 56% of a signup cohort was still active at month 3. Which metrics to watch and what to compare them against.

37.9% of 1,379 A/B tests we ran on more than 40 Shopify stores between 2021 and 2026 produced a winner. Full method, denominator and threshold included.
Book a free strategy call. We'll review your Shopify store, identify your biggest conversion opportunities, and show you exactly how we'd grow your revenue.