Your website, except optimized for conversions.

We increase your conversion rate with landing pages and data-driven testing of your on-site experience.

"I can highly recommend working with them if you have a DTC e-commerce brand."
Ryan DeBell - T Tool Founder
Trusted by teams at:
Trusted by teams at:

MIDNATT

Let's write something that makes sense.

We build with one goal:
More conversion events

Designed by
marketers like you

Clone this Webflow project by clicking any of the "clone" buttons.

Other web design agencies don't understand your paid ad campaigns. But we do.

That's because we run Shopify stores and paid ad campaigns on a daily basis, giving us knowledge to get you a better return on ad spend.

Built to convert
more paid traffic

Customize the page and use the sections you want.

We want you to STOP sending ad traffic to a page with poor layout, tonnes of navigation options, and poor load times.

We send your ad traffic to fast pages that answer objections, build trust, and reduce purchase friction.

Tested to squeeze
out every dollar

Publish your newly created website made with Midnatt.

More than just a design agency - we believe A/B testing your store is the key to unlocking a powerful and scalable sales funnel.

Because everytime we increase your conversion rate - your cost per acquisition goes down.

Unlock more conversions though scientific testing

Who is this for?

Businesses with over 2,000 store visitors per day.

Do you run a brand that's already making 6-7 figures a year? Do you want to start making the most of all that data you've collected to unlock higher conversion rates?

We can help you reach new heights whilst maintaining reasonable ad costs. How?

By using data-driven hypothesis and testing to give your unique users the exact store experience they need to make a purchase.

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We make design changes based on data.

Subheader

Everyone wants a pretty site.

But we start by discovering what it is your customers are missing to make that purchase decision.

Then we make the design changes that actually move the needle:

☑️ Design that highlights benefits
☑️ Optimized 'above the fold' section
☑️ Effortlessly skimmable copy + icons
☑️ Highlighting your best imagery
☑️ Building trust with social proof
☑️ Demonstrating how it works
☑️ Handling common objections

I'm ready, lets go

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How much do
your customers cost?

Here's an example of a grid based layout. Feel free to edit, change elements or do whatever you want with it.

$100 on ads
100 visitors
2% conversion rate
$50 per customer
$100 on ads
100 visitors
8% conversion rate
$12.50 per customer

So don't play
Zuckerberg's game.

The part of your funnel you have the most control over is the on-site experience.

Feel free to use this one too.

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Client testimonials

We recently hired [them] to rebuild our site to be better at conversions, have more time on page, and really to demonstrate our product better.

And write something amazing here.

Ryan DeBell
Founder, T Tool
Harry really understood our goals and reflected them perfectly.

He has great ideas and was always receptive to our feedback to further align with our preferences.

We will definitely work again together on future projects!
Federico Kaplan
Founder, AGC
Thanks to the excellent decision to hire DTC Pages for our e-commerce venture, we finally discovered the solution to our businesses problem!

From the perfection of the design to the kindness in the treatment we received, they have the exact combination you are looking for. I recommend them.
Laura Raffo
Director, AŞIK Clothing
Cards

Testimonials

Hear from owner of T Tool, Dr Ryan DeBell.

And write something amazing here.

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Ryan
Owner T Tool

“We build high-speed landing pages that convert more cold traffic, reducing the cost of customer acquisition by 30-40%”

Ryan
Owner T Tool

“We build high-speed landing pages that convert more cold traffic, reducing the cost of customer acquisition by 30-40%”

Ryan
Owner T Tool

“We build high-speed landing pages that convert more cold traffic, reducing the cost of customer acquisition by 30-40%”

Cards

Kind words

Testimonials from clients we work closely with.

And write something amazing here.

"Harry really understood our goals and reflected them perfectly. He has great ideas and was always receptive to our feedback to further align with our preferences. We will definitely work again together on future projects!"
Federico Kaplan
Founder, AGC Software
"Thanks to the excellent decision to hire DTC Pages for our e-commerce venture, we finally discovered the solution to our businesses problem!

From the perfection of the design to the kindness in the treatment we received, they have the exact combination you are looking for to translate your ideas into a brilliant design. I recommend it."
Laura Raffo
Director, AŞIK Clothing
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Simon Lee
Lead Developer, Flowbase

We find out what your ideal customer needs to know before buying. Then we build it for you.

Let's write something that makes sense.

Who is this for?

We work best with brands that have found a great product market fit, a winning creative and want to take their business to the next level.

Businesses making over $30k monthly revenue from ad traffic.

Do you run a brand that has great product market fit, winning ad creatives, and want to take your business to the next level?

We can help you achieve scale whilst maintaining reasonable ad costs.

Entrepreneurs that want to compete with larger brands.

Leave your iOS14 woes behind - we want to help you convert more customers on their first visit.

Small business owners can't afford to hire in-house talent for CRO and web design. But you can outsource the 20% that will bring you 80% of the results.

Brand who want to stabilize their Facebook ads performance.

In 2020 e-com grew by 44%. And it's not showing signs of slowing down.

The demand for ad space is increasing whilst the supply stays pretty much the same. So to keep running ads profitably you need a higher revenue per click.

Who is this for?

We work best with brands that have found a great product market fit, a winning creative and want to take their business to the next level.

Businesses making over $10k in monthly revenue from ad traffic.

Do you run a brand that has great product market fit, winning ad creatives, and want to take your business to the next level?

We can help you achieve scale whilst maintaining reasonable ad costs.

Entrepreneurs that want to compete with larger brands.

Leave your iOS14 woes behind - we want to help you convert more customers on their first visit.

Small business owners can't afford to hire in-house talent for CRO and web design. But you can outsource the 20% that will bring you 80% of the results.

Brand who want to stabilize their Facebook ads performance.

In 2020 e-com grew by 44%. And it's not showing signs of slowing down.

The demand for ad space is increasing whilst the supply stays pretty much the same. So to keep running ads profitably you need a higher revenue per click.

Our simple process

A simple five steps to continually optimize your store.

CRO Audit

Determine the plan of attack...

We swiftly review your Analytics, Hotjar and other tracking software, as well as competitors and qualitative data from customer support reps. This allows us to build you a comprehensive audit with an ongoing testing schedule.

Designing UI/UX tests

This is where the fun begins...

Here we quickly build you a pixel perfect static mockup of the changes for your approval. We appreciate that, as the brand owner, you have a vision for the store and will want changes to the site to look the part.

Building

Clean code, built from scratch...

Once you're happy with the design we take that onto the Store to build as a variant. We build your test page pixel perfect to the design and set up everything needed to track.

Launch and analysis

Release it to the world...

We launch our test - and collect data for around 10-14 days. This gives us enough time to work on the next test in the background, ready to go as soon as this is complete.

Step 5

Results and Implementation

Compounding growth through iteration...

Once we have the results of the test we implement the winner and immediately start the next A/B test on your store. Each win brings your key metrics up higher and higher until your store is a well oiled conversion machine.

Find a plan for you.

No contracts + a 14 day money back guarentee.

$699 per month

Fully responsive for optimal performance across all devices
Clean lightweight code
Load speed optimised for lightening quick access
Packed with the latest conversion and persuasion principles
Integrated and ready to launch for a plug and play experience
Design revisions until you're 100% happy*
Start now →

$39 per month

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Choose plan ($45)

$59 per month

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Choose plan ($59)

Our guarentee 🔒

Worried you won't make your money back? If you don't we promise to issue a full refund. No questions asked.

Talk to the team

Our guarantee 🔒

Worried you won't make your money back? If you see a leap in conversions within 3 months we'll refund you in full.

LANDING PAGE

Starts at $899

A super-fast, high-converting landing page. Ready to plug into your ad campaigns.

Design revisions until you're 100% happy

Packed with the latest conversion principles

Load speed optimised for lightening quick access

Skimmable sales copy

Professionally designed UI/UX improvements

Developer access

Fully managed conversion rate optimization schedule

Ongoing development upgrades based on results

Book a call

📞 Book a call to see if we're a good fit

CONVERSION RATE OPTIMIZATION

Two left

.

A comprehensive CRO audit followed by ongoing A/B testing, design, and development.

A in-depth report of how well your site is serving your customers.

Fully managed conversion rate optimization schedule

Professionally designed UI/UX improvements

Shopify liquid developer support

Bi-weekly reporting

Ongoing development upgrades based on results

Design revisions until you're 100% happy

Book a call

Frequently asked questions

You got questions, we got answers.

Can I try before I buy?

Yes, we offer a the option to purchase just the CRO audit alone before committing to anything.

If you then choose to use us to go ahead with the changes we'll refund the cost of the audit from our monthly fees.

Is my business a good fit for what you guys do?

If you run a successful small-moderate sized e-commerce business, we can help you grow.

We work best with brands who are already doing at least $50k per month in revenue from their paid ads. This is because it means you already have a formula that the market has validated, and we can help you to convert more efficiently, therefore bringing overall ad costs down.

However, we know that everyone who sells physical items online does things a little differently - if you want to talk through your specific business model to find what we can do to help you grow please book a call with us here.

How does the CRO process work?

Essentially we're making an informed guess that making X change to your site will cause less traffic drop off, and therefore more conversions.

This is all based on a comprehensive CRO audit which proceeds all work we do - so you can see exactly why we're recommending the changes to your store, an approve the new design.

So we make a variant of the page, which is then tested against the original. 50% of traffic is split between each page. The results lets us know with certainty what your specific audience is looking for make a purchase decision.

An example might be: we notice that people are scrolling past the reviews sections without a chance to read how many glowing 5 star ratings you've been given. We hypothesise that the text is too long and wordy, so we reduce the copy of the reviews and highlight the best parts in a larger font. If more people read the social proof that answers their objections, they're more likely to make a purchasing decision.

Why don't you just build out a new store theme instead of small changes?

Great question! We can! But we've found that many businesses think they want a new store to have a modern-looking layout - but in reality, after a long and expensive design refresh, the new site doesn't do much for their conversion rate. And because so much has changed, you don't know which new parts are helping you convert, and which are hurting your conversion rate.

That's why we believe in a data-driven approach.

What really moves the needle are accurate and reliable tests, based on numbers. Our hypotheses should always make sense to you because we'll back them up with data.

We're not making changes because they look pretty. We're changing something on a page because we believe that it will have a positive impact helping a user research your product easier, or buy a product from you easier. Nothing else.

Bottom line: we use A/B testing because it is the only way to determine for certain that the changes we make are making a positive impact on your revenue.