Free CRO Resources for Shopify Brands

Everything we have learned from running 1,000+ experiments for 7- to 9-figure Shopify brands - packed into free guides, swipe files, and experiment libraries.

Experiment LibrariesPopular

50 Product Page Test Ideas

50 proven A/B test winners we have successfully implemented across multiple Shopify clients. Filter by test type, page section, or expected impact.

50 testsBrowse experiments

Experiment LibrariesPopular

Proven Tests for Supplement Brands

A library of real A/B test winners specifically for supplement and health brands. Each test includes the hypothesis, what changed, and the result.

5 experimentsBrowse experiments

Experiment Libraries

43 Proven A/B Tests for Beauty & Skincare Brands

Real experiments we ran for beauty and skincare brands across every page type - product pages, cart, checkout, homepage, and more. Each test includes the hypothesis, measured results, and why it worked.

43 experimentsBrowse experiments

Strategy Guides

How to Mine Customer Reviews for CRO Gold

Step-by-step guide to analyzing customer reviews and extracting purchase drivers, voice-of-customer language, and conversion insights. Includes 9 AI prompt templates.

9 AI promptsRead the guide

Strategy Guides

Shopify Checkout Optimization Playbook

Our complete process for optimizing Shopify checkout pages. Covers key metrics, mobile-first strategy, A/B testing methodology, and real case studies with results.

4 strategiesRead the guide

Strategy Guides

Landing Page Strategy Guide

How we design and test high-converting landing pages for DTC brands. Includes frameworks, examples, and our testing process.

4 frameworksRead the guide

Swipe Files

55 High-Converting Listicle Landing Pages

Editable Figma file with 55 listicle landing pages being used RIGHT NOW by top DTC brands on Meta. Organized by category - supplements, skincare, apparel, pets, and more.

Created April 2025

Figma fileOpen in Figma

Swipe Files

AG1 Landing Page Breakdown

Editable Figma file breaking down AG1's top 4 landing pages. Each page includes funnel stage, goal, key sections, and offer flow analysis.

Created April 2025

Figma fileOpen in Figma

Strategy Guides

10 BFCM CRO Strategies

The most effective CRO tactics we recommend to DTC brands for Black Friday and Cyber Monday. Gamification, scarcity, gift offers, VIP access, merchandising, and more - each with a visual example.

10 strategiesRead the guide

Swipe Files

50 DTC Page UI Templates

A collection of 50 editable UI templates for DTC ecommerce pages. Duplicate the layouts and customize for your brand.

Created October 2024

Figma fileOpen in Figma

Free ToolsPopular

Statistical Significance Calculator

Know exactly when your A/B test has reached statistical significance. Paste your numbers and get a clear winner or keep-running verdict.

Free toolTry it free

Free Tools

Revenue Impact Calculator

Estimate how much additional revenue a conversion rate improvement could drive for your store.

Free toolComing Soon

Free Tools

A/B Test Readiness Calculator

Check if your store has enough traffic to run meaningful A/B tests.

Free toolComing Soon

Want a Custom CRO Strategy?

These resources are a great starting point, but every store is different. Book a free 30-minute strategy call and we will review your store, identify quick wins, and build a testing roadmap tailored to your brand.

Book a Free Strategy Call