If You Can Dream It,
We Can Build It on Shopify.
Custom features, complex builds, and things your last agency said were impossible. Senior CRO-informed developers for 7- and 8-figure Shopify brands. No project too complex. No junior devs. No limits.
“Top tier tech stack. 70% of the A/B tests we run are adding noticeable revenue.”
Harry C., Founder
“Our code base is more complex than some of your other clients, but you guys do a really good job.”
Adam Bedford, Co-Founder
You know exactly what you want to build. You just need the team to make it happen.
Maybe you saw a feature on a competitor's store and want something even better. Maybe you need a custom bundle builder for Black Friday, a free-gift-with-purchase flow, or a subscription experience that actually reduces churn. Your in-house team doesn't have the bandwidth. The freelancer you tried couldn't figure it out.
Most agencies will tell you what they can't do. We figure out how to do it. Our senior developers have seen every edge case, every complex integration, every “that's not possible on Shopify” request. If there's a will, there's a way. And because we're a CRO agency at our core, everything we build is designed to sell - not just to ship.
You bring the vision. We bring the senior developers, the CRO expertise, and the certainty that it will get done right.
What We Build
From ground-up custom builds to targeted performance upgrades. All done by senior developers in-house.
Custom Theme Development
Sub-2.5s load times, total design freedom, zero third-party dependencies. Full custom themes built from scratch in Liquid, designed in Figma, and optimized for conversion. Or on your preferred page builder if that is your team's workflow.
Shopify Plus Customization
Unlock checkout customization, Scripts, Functions, and advanced features exclusive to Shopify Plus. Custom checkout flows, B2B functionality, and multi-market setups that can increase AOV by 8-12% through checkout optimization alone.
Theme Optimization & Refactoring
Most stores see 30-50% improvement in load times. We audit your codebase, remove unnecessary apps, refactor messy code, and optimize for performance. Same store, dramatically faster.
App Replacement & Custom Features
Same functionality, a fraction of the page weight. Every Shopify app adds JavaScript, HTTP requests, and complexity. We replace high-overhead apps with native Liquid or lightweight custom code.
Migration to Shopify
Zero SEO damage. Zero downtime. We handle the full migration from WooCommerce, Magento, BigCommerce, or any other platform. Product data, customer data, URL redirects, and design rebuild.
Ongoing Development Support
A senior development team on retainer without hiring full-time. Monthly feature builds, bug fixes, performance work, and CRO-informed improvements. No managing freelancers.
Custom Features We Build
Real examples of custom Shopify features we have designed, built, and shipped for our clients.
Your Cart (2)
Spend $25 more for a FREE gift!
$75 of $100
Free Gift With Purchase
A dynamic gift threshold module in the cart drawer that shows progress toward a free gift. Increases AOV by incentivizing customers to add more to unlock the reward.
Build Your Bundle
Choose boosters (2/3)
Interactive Bundle Builder
A step-by-step bundle builder that lets customers mix and match products with tiered volume discounts. Turns single-product purchases into multi-item orders.
What's your biggest skin concern?
Quiz-Based Product Matching
A guided quiz funnel that helps visitors find their perfect product match. Reduces choice paralysis and dramatically lifts add-to-cart rates from paid traffic.
Quantity Break Discounts
Tiered pricing on the product page that rewards buying more. Visual discount tiers make the savings obvious and push customers toward higher-value purchases.
Your Cart
Subscription Upsell in Cart
A subscribe-and-save conversion module at the cart stage. Catches high-intent buyers and converts one-time purchases into recurring revenue.
Why DTC Pages
Why brands choose us over other Shopify dev shops.
Typical Agency
DTC Pages
How It Works
Timeline depends on scope. A custom feature can ship in 1-2 weeks. A full store build takes 6-12 weeks. Let's talk about yours.
Discovery & Strategy
We start with a call to understand your goals, audit your current store, and define the project scope. A single custom feature might take a week. A full rebuild takes longer. We will give you an honest timeline after we understand what you need.
Design in Figma
For larger projects, we design every key page in Figma before writing any code. You get the files and full creative control. For smaller feature builds, we go straight to development with a clear spec.
Shopify Development
Senior developers build in native Liquid. Clean, fast, modular code. Every feature is hand-coded, tested, and optimized for performance. No page builder overhead.
QA & Launch
Cross-device, cross-browser testing. Performance audits. We test every user flow and every breakpoint before anything goes live. Then we monitor post-launch to make sure everything runs smoothly.
Ongoing Optimization
Most clients transition to our A/B Testing or development retainer after launch. The feature is built - now we optimize it with data and keep shipping improvements.
Results
Shopify stores we've built, rebuilt, and optimized for our clients.
Tech Stack & Expertise
We don't spread ourselves across five platforms. Shopify is all we do. That's why we're better at it.
Core Shopify
Shopify, Shopify Plus, Liquid, Shopify CLI, Theme Kit
Native performance, no third-party rendering overhead
Frontend
HTML, CSS, JavaScript, Tailwind CSS, Alpine.js
Lightweight stack that loads fast without framework bloat
Checkout & Scripts
Shopify Functions, Checkout UI Extensions, Shopify Scripts (Plus)
Server-side logic for checkout customization without client-side overhead
Headless (When Needed)
Hydrogen, Remix, Storefront API, GraphQL
For brands that need custom frontends with Shopify as the backend
Integrations
Klaviyo, Postscript, Recharge, Bold, Yotpo, Stamped, Gorgias, ShipStation, Loop Returns
We connect your full stack without breaking page speed
Analytics & Tools
GA4, Shopify Analytics, Triple Whale, Northbeam, Intelligems, Figma, Notion
Data-driven development from design to post-launch optimization
What Clients Say
From brands we've built, rebuilt, and optimized Shopify stores for.
“The people you can trust your site to. They don't use templates. Everything is customized expertise tailored to your brand.”
“With a lot of agencies (we've worked with so many at this point) I feel like most of them are just trying to check boxes and complete exactly the work they agreed to. Working with DTC Pages, it feels like you guys are actually trying to do a good job and you're not rushing us.”
“Really awesome experience. Quick turnaround. They built a brand new product page in one week with Figma files.”
Is This the Right Fit?
This service is designed for brands at a specific stage. Here's who we work with best.
Custom features your team can't build
Bundle builders, free-gift-with-purchase flows, custom subscription experiences, loyalty programs, quiz funnels, or any feature you've seen on a competitor's store and want done better.
Black Friday and seasonal builds
Countdown timers, tiered discount engines, gift card flows, limited-edition drop pages, and custom promotional features that need to ship on a deadline.
Checkout and cart customization
Shopify Plus checkout flows, upsell widgets, shipping threshold bars, payment option displays, and cart drawer experiences that increase AOV.
App replacement with custom code
Your store is running 15+ apps and it is slow. We replace high-overhead apps with lightweight custom code. Same functionality, fraction of the page weight.
Full store builds and rebuilds
From scratch or from an existing theme. Custom Shopify 2.0 themes designed in Figma, built in Liquid, and optimized for conversion.
Ongoing development retainer
A senior development team on call without hiring full-time. Monthly feature builds, bug fixes, and CRO-informed improvements.
FAQ
Questions about Shopify development.
Stop patching. Start building right.
Book a free consultation. We will review your current Shopify setup, identify the biggest performance and conversion opportunities, and outline what a custom build would look like for your brand.