Your Shopify store is leaving money on the table.
We find it, test it, and prove it.
DTC Pages runs full-cycle A/B testing and experimentation for 7- and 8-figure Shopify brands. We handle everything: strategy, research, design, development, QA, launch, and reporting. You get compounding revenue gains month after month.
“Revenue per visitor is up 22%, conversion rates up 23%.”
Blake, Co-Founder
“The rigor and analysis they bring to CRO work improved our CVR and AOV significantly.”
Andre, E-com Manager
Most brands know they should be testing. Few actually do it well.
You've tried tweaking button colors. You've moved sections around based on a gut feeling. Maybe you ran a test or two in-house that didn't reach significance. Or worse, you shipped a “winner” that wasn't statistically valid.
The truth is, meaningful A/B testing on Shopify requires three things most brands don't have in-house: a dedicated CRO strategist who knows what to test and why, designers and developers who can build production-quality variants fast, and the statistical rigor to know when a result is real.
That's where we come in.
What You Get
A full experimentation program, not just a testing tool. We run the entire program end to end.
CRO Strategy & Research
Deep-dive into your analytics, heatmaps, session recordings, customer surveys, and review mining. We find the real conversion blockers, not surface-level guesses.
Hypothesis Development
Every test starts with a ranked hypothesis backed by data. You always know what we're testing, why, and what we expect to happen.
Design & UX
Mobile-first, conversion-first variants designed in Figma. You get the files, the component library, and full creative control.
Shopify Development
Senior Shopify developers build every variant. Clean code, no bloat, no theme conflicts. We work inside your existing stack, not on top of it.
QA & Launch
Every test goes through cross-device, cross-browser QA before it touches a real customer. We monitor live tests daily for anomalies.
Statistical Analysis & Reporting
We don't call winners early. Every result is validated for statistical significance and statistical power. You get clear reports with revenue impact, not vanity metrics.
Winner Deployment
When a test wins, we hard-code it into your theme. No leftover testing scripts. No performance drag. Clean, permanent implementation.
How It Works
We start shipping tests from week one - not after months of “discovery.”
Pick Your Plan & Kick Off
Choose the plan that fits your growth goals. We onboard you in a day - shared Slack channel, Notion workspace, and a kick-off call to align on priorities.
CRO Audit + First Tests Ship
We start the audit and ship your first tests in parallel. No waiting months before seeing action. While we map your full conversion landscape, quick-win tests are already live and collecting data.
Design, Build, Ship, Repeat
Full-cycle execution every month. Strategy, design, Shopify development, QA, and launch. You approve the direction - we handle the rest. Most clients ship 4+ tests per month.
Analyze, Learn, Compound
Every test teaches us something. Winners get hard-coded into your theme. Losers generate insights that make the next round sharper. The gains compound month over month.
Results
Every number below is backed by statistically significant A/B tests, not "we redesigned the page and revenue went up."
Real Experiment Examples
A sample of the A/B tests we design, build, and ship for our clients.
Browse 60+ experimentsMoney-back guarantee badge on product page
Adding a visible guarantee badge below the add-to-cart button reduced purchase anxiety and lifted conversions.
Before and after gallery with slider
An interactive before/after image comparison let shoppers visualize results, boosting confidence and conversions.
Subscribe-and-save upsell in cart drawer
Surfacing a subscribe-and-save option at the cart stage caught high-intent buyers and drove subscription adoption.
What is your skin undertone?
Quiz-based landing page for product matching
A guided quiz helped visitors find their perfect product, dramatically increasing add-to-cart rates from paid traffic.
What We Test
Not button colors. Not font sizes. The structural changes that unlock 5- and 6-figure monthly gains.
Homepage & Navigation
Hero messaging, value proposition hierarchy, navigation structure, social proof placement, collection discovery paths.
Examples of what we test:
- Hero section restructure
- Navigation menu flow
- Social proof bar placement
- Collection discovery paths
Why DTC Pages
Why brands choose us over other CRO agencies.
Typical Agency
DTC Pages
What Clients Say
From brands running A/B testing programs with us.
“These guys do CRO the right way. They've been running A/B tests on my e-commerce store for the last 12 months, and we're seeing fantastic results.”
“Top tier tech stack and nice guys to boot. 70% of the A/B tests we run are adding noticeable revenue.”
“You really did prove the value of A/B testing new features, because without you guys, we probably would have more than half those features just launched on the website, which weren't necessarily winners and sometimes hurt our conversion.”
Tools & Tech Stack
No new platforms to learn. No vendor lock-in. We plug into what you already use.
Testing
Intelligems, VWO, Convert, Google Optimize (legacy), custom-built solutions
Analytics
GA4, Shopify Analytics, Triple Whale, Northbeam
Heatmaps & Recordings
Hotjar, Microsoft Clarity, Lucky Orange
Surveys & Research
KnoCommerce, Fairing, Typeform
Design
Figma
Project Management
Notion, Slack
Development
Shopify (Liquid, Hydrogen), GitHub
FAQ
Questions about A/B testing with DTC Pages.
Stop guessing. Start testing.
Book a free CRO audit. We'll analyze your Shopify store, identify your highest-impact testing opportunities, and show you exactly how we'd grow your revenue with a structured experimentation program.