Supplements6 min read

How DTC Pages Helped Happy Mammoth Generate $22M in New Annual Revenue Through Shopify CRO

Item: DTC Pages
Rating: 5
Author: Guy

+$22MNEW ANNUAL REVENUE

Meet Happy Mammoth

Happy Mammoth is an Australian supplement brand founded in 2017 that specializes in natural formulations for gut health, hormonal balance, and better sleep. Despite impressive organic growth, they had never invested in structured conversion rate optimization - leaving significant revenue on the table.

The Challenge

Happy Mammoth had scaled rapidly through paid media and strong product-market fit, but their Shopify store had never undergone a single A/B test. They needed a full-service CRO partner who could handle everything end-to-end - from comprehensive site audits and strategy development to design, development, testing, and deployment - without straining their lean internal team.

Our Approach

Building Trust at Every Touchpoint

Selling high-investment supplements with bold health claims requires overcoming deep consumer skepticism. We strategically layered social proof, third-party certifications, and transparent ingredient breakdowns throughout the purchase journey to boost buyer confidence and reduce abandonment.

Optimizing the Core Website Experience

Unlike most supplement brands that funnel paid traffic to standalone landing pages, Happy Mammoth drives visitors directly to their core Shopify store. This meant every page - from homepage to product detail pages - needed to perform as a high-converting entry point for cold traffic.

Eliminating Friction and Low-Hanging Fruit

With zero prior A/B testing history, the site was filled with untested assumptions and unnecessary page elements. We systematically identified and removed distractions, simplified the path to purchase, and validated every change with rigorous split testing to capture quick wins.

The Results

+$22M

New Annual Revenue

High-Impact Test Winners

+134%

Subscription Orders

What They Say

Excellent

It Truly Feels Like You're Part of Our Team

“The communication is clear, fast, and efficient. I am very happy with the partnership and see you as a strong CRO partner. It truly feels like you are part of our team.”