Beauty5 min read

How DTC Pages Boosted FlutterHabit's Conversion Rate by 49% and Added $2.4M in New Revenue

Item: DTC Pages
Rating: 5
Author: Kendra

+$2.4MNEW ANNUAL REVENUE

Meet FlutterHabit

FlutterHabit is a fast-rising beauty brand that was experiencing rapid growth through paid acquisition. As they scaled aggressively, they needed their Shopify store to convert at increasingly higher rates to maintain profitable unit economics and justify growing ad budgets.

The Challenge

FlutterHabit faced the classic scaling dilemma: as ad spend increased, they needed to maintain - and ideally improve - their conversion rate to keep customer acquisition costs sustainable. Their website needed to work significantly harder as traffic volume and diversity grew, converting visitors from an ever-wider range of channels and audiences.

Our Approach

Comprehensive Core Website Testing

We ran a rigorous A/B testing program across every critical touchpoint - homepage, collection pages, product detail pages, navigation, and cart. No page was left unoptimized, ensuring that every visitor interaction was engineered to move customers closer to purchase.

Channel-Specific Landing Pages

Different traffic sources bring visitors with different intent levels and expectations. We designed and tested personalized landing pages tailored to specific acquisition channels - ensuring the messaging, offers, and page structure matched what each audience segment needed to convert.

Revenue-Maximizing Bundles and Upsells

We developed a custom bundle builder and optimized upsell placements on both product and cart pages. These AOV-boosting mechanisms were individually tested and refined to find the optimal balance between increasing order value and maintaining a frictionless checkout experience.