Increased conversion rate by 49% as FlutterHabit scaled to 8 figures.

Beauty

+$2.4M

NEW YEARLY REVENUE

3 minute read

Written by:

Harry Molyneux

Published on:

6/20/2024

Meet

FlutterHabit

FlutterHabit, a rising star in the beauty industry, recognized the need to enhance their website's conversion rates to grow from a 7 to an 8-figure business. With a great product but limited in-house design and development expertise, they turned to our agency for a comprehensive CRO solution.

The Challenge

The primary challenge was to maintain, and even increase, conversion rates while scaling up ad spend. As ad spend increases, the average visitor quality often decreases, leading to lower conversion rates. Our goal was to counteract this trend and support FlutterHabit's ambitious growth plans.

Our Approach

1

A/B Testing Core Website

We conducted A/B tests on FlutterHabit's homepage, collections, product pages, navigation, and cart to find the best design and functionality improvements.

2

Personalized Landing Pages

We created channel-specific landing pages to convert different types of traffic more effectively, optimizing each page for its unique audience.

3

Bundling and Upselling Strategy

We developed a bundle builder and optimized cart and product page upsells, resulting in increased average order value for both new and returning customer cohorts.