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Beauty
3 minutes

Increased conversion rate by 49% as FlutterHabit scaled to 8 figures.

Written by:
Harry Molyneux
Published on:
12/22/2023

Introduction

FlutterHabit, a rising star in the beauty industry, recognized the need to enhance their website's conversion rates to grow from a 7 to an 8-figure business. With a great product but limited in-house design and development expertise, they turned to our agency for a comprehensive CRO solution.

The Challenge

The primary challenge was to maintain, and even increase, conversion rates while scaling up ad spend. As ad spend increases, the average visitor quality often decreases, leading to lower conversion rates. Our goal was to counteract this trend and support FlutterHabit's ambitious growth plans.

Strategy and Implementation

Our team embarked on a series of A/B tests across FlutterHabit's website, including the homepage, collections, product pages, navigation, and cart. We also designed and built channel-specific landing pages, optimized to convert different types of traffic more effectively. Our developers and designers worked closely to ensure these changes were not only aesthetically pleasing but also functionally effective.

The results were transformative:

  • Conversion Rate Growth: We successfully increased FlutterHabit's conversion rate by 49%.
  • Business Growth: Our efforts contributed significantly to FlutterHabit scaling from a 7 to an 8-figure business.
  • Enhanced Customer Lifetime Value: By improving their subscription offering, we helped enhance customer lifetime value, further driving business growth.

Conclusion

This project with FlutterHabit exemplifies our agency's capability to drive significant growth in the ecommerce sector. Our tailored approach to CRO, combining strategic A/B testing with bespoke landing page design, proves to be a powerful formula for transforming conversion rates and business scale.

Excellent
5 star rating
We love DTC Pages!

I really appreciate how easy it is to work with DTC Pages.

They are open to hearing new ideas and are always bringing fresh eyes to the site in order to propose new tests.

We are so lucky to have found them and look forward to the continued success they bring FlutterHabit.

Kendra DeYoung
Head of Growth, Flutterhabit
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In order to qualify you must...
Be a Shopify or Shopify Plus brand
Have over 75,000 monthly visitors
Be willing to invest 4 figures to improve your website's sales performance
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