How we added $1M new revenue for The Feed.

Sports Nutrition

+$13M

NEW YEARLY REVENUE

6 minutes

Written by:

Harry

Published on:

6/27/2024

Meet

The Feed

The Feed is a leading source for sports nutrition products and performance gear for athletes. Offering items from top brands like Clif Bar and Skratch, they cater to cyclists, runners, and more. They partnered with DTC Pages for CRO solutions to enhance their online conversions and customer experience

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Our team developed 13 winning A/B tests that were tailored to The Feed's unique website dynamics rather than relying on generic best practices. Each test brought in either 4 or 5 figures of new monthly revenue, totalling $959,504.

The Challenge

The Feed had a healthy conversion rate but sought to maximize their website’s potential in converting customers at the highest AOV possible. Their objective was to increase revenue per user, thereby making each ad click more valuable and enabling faster scaling.

Our Approach

1

Product Discovery

By testing and optimizing the sites navigation and search experience we were able to drive an additional 6 figures in monthly revenue.

2

Repurchase Incentives

We saw two of the biggest test results in our agencies history testing and optimizing repurchase incentives for The Feed and their loyal customers.

3

Brand first

Through detailed customer surveys we concluded that brand recognition was a top priority for customers and built a series of successful tests around this hypothesis.

Example Tests

The Results:

$13M

New Revenue Added

13

Winning A/B Tests

What they said about us:

Excellent

Looking for the best CRO Guys? Look no further.

Harry/DTC Pages deliver outstanding CRO results with an impressive consistency. We've worked with multiple CRO experts in the past and what makes DTC Pages different is their thoughtful approach to optimization that involves extensive research and recommendations unique to your particular site.

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This isn't just a playbook of best recommendations they are running through. You'll be truly impressed with their work and the revenue gains they drive. We have been and continue to be.

Ben Kennedy

Co-Founder and CTO, The Feed