$455,136 new monthly revenue added in the first 90 days with A/B testing.

Introduction

A well-established men's clothing brand, with over five years in the business, recognized the potential revenue being lost due to a non-optimized website experience. Seeking to enhance their site without a complete overhaul, they partnered with our agency for a comprehensive CRO solution.

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The Challenge

Despite having an excellent product range and a strong marketing team, the client lacked in-house development capabilities for setting up and managing a full-scale A/B testing campaign. They needed a partner who could handle the entire CRO process, from ideation to development and implementation.

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Strategy and Implementation

Our approach was to implement high-velocity A/B testing across all core areas of the site continuously. This strategy allowed us to rapidly test new ideas on the homepage, collection pages, product pages, cart, checkout, and navigation. This method led to swift learning and enabled quick adjustments, significantly enhancing site performance.

Results

Our efforts yielded substantial results in a short period:

• Revenue Growth: By the end of the year, we added $455k in new monthly revenue by testing 15 new site features.
• Sustainable Impact: The implemented features continue to generate increased revenue month after month.

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Conclusion

This project showcases our agency's ability to drive substantial revenue growth through innovative CRO strategies. Our high-velocity A/B testing approach not only identified but also capitalized on numerous opportunities for improvement, demonstrating our commitment to delivering continuous and impactful results.